We have made it our mission to bring Switzerland and its many facets closer to a nature- and art-loving audience in an extraordinary way. Photographic portraits of nature play a central role in our project. Beautiful, peaceful places are all around us – we want to share this and have it manifest itself on the viewer. Inspiration will come from classical and traditional objects, yet these will not be derived from typical Swiss clichés. Rather, we will interpret them in new and thought-provoking ways by putting them in contrast with other objects. The images will be accompanied by sound recordings of interviews with local people from each canton whom we sought out and met in the course of our research, and who were willing to share their stories with us.
During our 8-month journey, starting in March and ending in October 2016, we will explore every canton from Appenzell to Zürich for one week each. Our vehicle will serve not only as a mode of transport, but also as our living room, bedroom and, of course, office. Using our intuition, along with tips and insights from the local inhabitants, we’ll explore unique, off-the-beaten-path landscapes and bring to life rare and fascinating objects from the various regions.
The project will primarily speak to a native Swiss audience interested in the arts. Our whereabouts and current route can be followed via social media. With an art book and a vibrant photo and audio exhibit, we want to share VIA HELVETICA with the greater public starting in Spring 2017.
Why not become a part of VIA HELVETICA?
Anne grew up in Fribourg and studied product design and graphic design at the ECAL in Lausanne. After a brief detour to Paris, Anne came back to Zürich, where she met Thomas. He is a freelance photographer with a focus on landscapes, people and movement. Together they now embark on their next quest and want to share with the public all that Switzerland has to offer. Both Thomas and Anne are inspired and guided primarily by their intuition, an appreciation for peaceful moments, simple design, nature and healthy food.
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